E14 How to communicate to communities, with Asenath Mwithigah

E14 How to communicate to communities, with Asenath Mwithigah

Asenath Mwithigah has worked as a Social Change Communications Manager at the Girl Generation. She has diverse experience and expertise in content and capacity development for social change, advocacy and programme management, which has been acquired through her work across various development programmes including Gender Equality, Water and Sanitation, Maternal Health, Governance, Women Economic Empowerment, Gender Based Violence and Child Protection sectors.
Asenath has worked as Country Coordinator for The Guardian News and Media Limited (UK)-Global Media Campaign to End FGM-, as the Country Coordinator-The Devolution Forum for the World Bank, and as Communications and National Programme Officer for Maendeleo Ya Wanawake Organization (Women Movement in Kenya).

Twitter: @amwithigah
Asenath’s #EndFGMPodcast Quotes

We strive to communicate effectively so that people can understand. It is a normative expectation for girls to go through FGM. ~ @amwithigah #EndFGMPodcast Quotes Cc: @SaropaTimpiyian @TonyMwebia #EndFGM #PodsNBO Click To Tweet
You need to know what words to use so as to not cause backlash. ~ @amwithigah #EndFGMPodcast Quotes Cc: @SaropaTimpiyian @TonyMwebia #EndFGM #PodsNBO Click To Tweet
When doing advocacy we don't use english or swahili. We need to train elites to go back to the community and pass the end FGM message in their local dialects. ~ @amwithigah #EndFGMPodcast Quotes Cc: @SaropaTimpiyian @TonyMwebia #EndFGM… Click To Tweet
The content of your communication should be community led. If you reach the community, go to their level and create rapport with them. ~ @amwithigah #EndFGMPodcast Quotes Cc: @SaropaTimpiyian @TonyMwebia #EndFGM #PodsNBO Click To Tweet
Learning the manners of the community. 2/3 of communication is non verbal, how you dress matters. You have to respect their ways of doing things. ~ @amwithigah #EndFGMPodcast Quotes Cc: @SaropaTimpiyian @TonyMwebia #EndFGM #PodsNBO Click To Tweet
You don't have to be a survivor for you to work in ending FGM. ~ @amwithigah #EndFGMPodcast Quotes Cc: @SaropaTimpiyian @TonyMwebia #EndFGM #PodsNBO Click To Tweet
Using scare tactics doesn't mean conformity. Use dialogues to make them understand this is an older way of doing things. ~ @amwithigah #EndFGMPodcast Quotes Cc: @SaropaTimpiyian @TonyMwebia #EndFGM #PodsNBO Click To Tweet
You don't have to be the face everyday, empower people who can speak in local dialects to speak about issues. ~ @amwithigah #EndFGMPodcast Quotes Cc: @SaropaTimpiyian @TonyMwebia #EndFGM #PodsNBO Click To Tweet
FGM is not the cut, its a process. It does not begin the day a girl is cut. A girl is prepared that a stage will come when she will undergo the practice. ~ @amwithigah #EndFGMPodcast Quotes Cc: @SaropaTimpiyian @TonyMwebia #EndFGM… Click To Tweet
We cannot just have one strategy. For instance in Narok county we have clans that are dynamic, if we use one approach it will not work. ~ @amwithigah #EndFGMPodcast Quotes Cc: @SaropaTimpiyian @TonyMwebia #EndFGM #PodsNBO Click To Tweet
I believe community dialogues will work. We are communal people. Having a critical mass of people who are abandoning the practice means we progress. ~ @amwithigah #EndFGMPodcast Quotes Cc: @SaropaTimpiyian @TonyMwebia #EndFGM #PodsNBO Click To Tweet
If we are talking about ending FGM every opportunity we get then we are moving forward. Avoid boardroom strategies, work with the community to device strategies. ~ @amwithigah #EndFGMPodcast Quotes Cc: @SaropaTimpiyian @TonyMwebia… Click To Tweet
When communities practise FGM they don't see it as dangerous. So don't go telling them its dangerous. Let empowered communities do this work not experts. ~ @amwithigah #EndFGMPodcast Quotes Cc: @SaropaTimpiyian @TonyMwebia #EndFGM… Click To Tweet
We have prohibition of FGM Act but its yet to be translated to local dialects. But again not many people can read maybe using pictorials to make them understand. ~ @amwithigah #EndFGMPodcast Quotes Cc: @SaropaTimpiyian @TonyMwebia… Click To Tweet
If you are applying for a proposal to a donor make sure you do research, work with the community to understand the need. Its not about numbers but changing attitudes and behaviours. ~ @amwithigah #EndFGMPodcast Quotes Cc: … Click To Tweet
Let us work together, I believe in collaboration. Its not a competition, we can actually have a pool where organizations tap into that. The common vision is ending FGM. ~ @amwithigah #EndFGMPodcast Quotes Cc: @SaropaTimpiyian… Click To Tweet

According to the World Health Organization, Female genital mutilation(FGM) comprises all procedures that involve partial or total removal of the external female genitalia, or another injury to the female genital organs for non-medical reasons.

To listen to this podcast on itunes, search for End FGM or Jeremiah Kipainoi, or click here.
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  1. Meet Dr. Leyla Hussein Jeremiah Kipainoi
  2. Meet Ebony Riddell Bamber Jeremiah Kipainoi 24:23
  3. Meet Abdulmalik Abdi Jeremiah Kipainoi 30:10
  4. Meet Kasiita Mark Jeremiah Kipainoi 28
  5. Meet Caroline Letuya Jeremiah Kipainoi 26:47
  6. Meet Vincent Ogallo Jeremiah Kipainoi
  7. Meet Deborah Nabiki Jeremiah Kipainoi
  8. Meet Caroline Lanoi Nampaso Jeremiah Kipainoi 38:50
  9. Meet Jedidah Lemaron Jeremiah Kipainoi
  10. Meet Elias Muindi Jeremiah Kipainoi 34:10
  11. Meet Asenath Mwithigah Jeremiah Kipainoi 47:25
  12. Meet Godfrey Ochieng Jeremiah Kipainoi 33:51
  13. Meet Nimco Ali Jeremiah Kipainoi 15:23
  14. Meet Sadia Hussein (Part 1) Jeremiah Kipainoi 32:32
  15. Meet Sadia Hussein (Part 2) Jeremiah Kipainoi
  16. Meet Dorcas Parit Jeremiah Kipainoi
  17. Meet Samuel Leadismo Jeremiah Kipainoi
  18. Meet Peter Kemei Jeremiah Kipainoi
  19. Meet Gumato Guyo Jeremiah Kipainoi 42:03
  20. Meet Sonyanga Ole Ng'ais Jeremiah Kipainoi 36:20
  21. Meet Brenda Dora Jeremiah Kipainoi 44:19
  22. Meet Antonia Waskowiak Jeremiah Kipainoi 32:17
  23. Meet Catherine Thiakunu Jeremiah Kipainoi 39:36
  24. Meet Ruth Jepchumba Jeremiah Kipainoi 34:59
  25. Meet Tony Mwebia Jeremiah Kipainoi 27:34


Jeremiah Kipainoi is a Communication for Development expert that makes films, transcriptions, podcasts, online strategies, and radio content to end Female Genital Mutilation (FGM) in Kenya, Somalia, Nigeria, Sierra Leone, Guinea, Guinea Bisau, Mali, The Gambia, Senegal, Mauritania, Ethiopia, Eritrea, Djibouti, Liberia, and tackles climate change through resilience building, and championing for community-led development.

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